Film was my first love. I've spent the past twelve years of my life involved in the video industry, cutting my teeth with making some award-winning short films. I've made hundreds of music videos and I have also worked on freelance and corporate productions.
I'm a student of film. I've seen thousands and thousands of movies from all genres since I was a child, learning all about shot composition, the language of editing, how lighting and music affect the mood of a scene. I took Film Studies at university and I've never really stopped making videos since I was around eight years old.
I'm a full-time musician and I've played keyboards in original bands and cover bands since I was sixteen. As a consequence I've been involved in the Merseyside/Liverpool music scene for around six years and my motivation for making music videos is to give the incredibly talented people I meet a bit of a head start. That's really it. Because I love music videos.
I shoot all my videos on an SLR camera (the Canon 550d with interchangeable lenses). I love the look of the image and the functionality of the small camera - it means I can get very interesting angles very quickly. I edit at home on Adobe Premiere Pro CS3, a professional editing suite, and this is where the video really comes to life.
The first stage in any video project is to know exactly what you want the video to convey and what you want it to mean. We can spitball some ideas over email or we can have a face-to-face planning meeting. Either way, we'll ensure we're going in to the video knowing exactly what we want to get out of it.
I edit the video on my home system, usually allowing a period of about a week to give me enough time to finish the project to my satisfaction. There's a lot of waiting around involved so as a rule bands don't usually get involved in this process other than some suggestions for 'significant moments' in the video. It's up to you guys though!
The second stage is pre-production - this involves numerous tasks including finding locations to film in, working out a timetable, planning the cinematography, gathering any props and preparing anything and everything to do with things we'll need for the shoot.
In post-production, once I have the edit locked down, I then usually colour correct the video and master it to a broadcast quality level and make minor adjustments to ensure the project is perfect. I make sure everything is perfectly synchronised and that the video is in its best possible form.
The filming process usually takes one long day (it could be more depending on the scale of the project) where we try to get as many takes as possible to allow for much more choice when it comes to editing. There's usually a lot of hard work and repetition but the results will hopefully be fantastic!
Finally, when a video is finished, I can upload it to the video service of your choice in the highest quality provided by the video service and I will produce a master DVD that will play in a DVD player and a data disc with the original HD video file for your use. I will also promote it on my website and social networks!
This music video was for my own cover band, JC & The Two-Steps (in which I play keyboards) and the concept of the video is a performance video in a large studio room in front of a mirror. Occasionally during the song, there are brief flashes of the band performing on the wrong instruments with a full lighting rig, smoke machine and costume change, before it cuts back to the band seemingly in practice.
It was really fun to shoot - additional cinematography was by Henry Floyd and Mike Priest.
Watch it on YouTube
Back To The Start is the debut music video I produced Paddy Clegg, a now 17-year old singer-songwriter based in Liverpool (he was 16 when we filmed this). We filmed on location around famous Liverpool landmarks including Albert Dock, the waterfront and on the Mersey Ferry.
Watch it on YouTube
This is an an acoustic video for my band JC & The Two-Steps for our cover of Ed Sheeran's song I See Fire. We filmed it all in our lead singer Jack Clarke's living room in the house where we've always practiced since the band formed. With subtle lighting and candles, the video has a really nice atmosphere and is one of my favourites.
Watch it on YouTube
I'm always on the lookout for new projects and new people to work with and if you like my previous work and think I could do something to help further your project then please get in touch, I'd love to collaborate with you!
All prices are on a job-by-job basis but tend to be around the 300-pound mark for a typical music video production.
Phone: 07940 213 045